join@buy-in.group

and be part of a textile industry that profits all.

Including you!

Let's start into a new era of a

regenerative textile industry!


Cultivation, growth and harvest of textile fibres must not be at the expense of people, the environment and biodiversity.


The textile industry's consumption of raw materials must decrease overall and, at the same time, high-quality, durable textiles must prevail. Alternative and regenerative cultivation methods that produce raw materials that already benefit people and the environment in the field must be promoted by all means.


Let us no longer accept the conventional trade model and actively support the EU textile strategy.

EU textile strategy:

Key measures


Mandatory extended producer responsibility for textiles with environmentally-based fees (proposition)


Combating the accidental release of microplastics from synthetic textiles


Restricting the export of textile waste and promoting sustainable textiles worldwide


Creating incentives for circular business models, including the reuse and repair sectors


Encouraging companies and Member States to support the objectives of the strategy

Establish design requirements for textiles to make them more durable and easier to repair and recycle, as well as a minimum recycled content


Introduce clear labels on textiles and a digital product passport


Fight greenwashing to empower consumers and raise awareness of sustainable fashion


Turn around overproduction and overconsumption and deter the destruction of unsold or returned textiles

Be a driver for

transition

All of us can support the transition of the textile industry towards a regenerative industry that prefers nature positive and carbon neutral materials over fast fashion: By pre-financing biodiversity measures on the ground and request sustainable buying decisions from your favorite brand.

Which material do you want to promote?

join@buy-in.group and become a Pollinator

Create your preferred materials portfolio and keep track of the development once you decided to include a material in your portfolio. We are working with partnership organisations at all levels of the textile supply chain and use international standards for regenerative agricultural production veryfied by IFOAM.

Create a material portfolio and follow up with our material scouts



Using the app is easy and fun at the same time!


You love fashion? so do we! But we want to overcome the impulse of buying without meaning and discount-attracted purchases. Instead, we want to create demand for textile materials that are beneficial to people and planet likewise.


With our app and social network connections you can make an impact by promoting the activities of our material scouts.



"An unprecedentend historic shift towards pricing nature in global markets needs to be harnessed in order to deliver on nature, climate and equity goals. There has been an inadequate governance preventing the economy's treatment of nature as a limitless free resource. This unsustainable use of nature has led to:

  • The loss of biodiversity ecosystem,
  • The acceleration of the climate crisis,
  • The intensification of inequalities,
  • The undermining of both financial stability and food security. "

Taskforce on Nature Markets: Making Nature Markets Work (23.08.2023)



External Frameworks


WWF: Financing Green

TF on Nature Markets: Making Nature Markets Work

TE: Regenerative Agriculture Outcome Framework

SAFS: Fibers Roadmap

GFA: EU Policy Matrix



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